Transforming a dated website into a polished, investor-ready platform designed to impress during an active fundraising round.
7SG aimed to demonstrate to investors both its capabilities and clarity in its messaging. By implementing unified branding and impactful visuals, they sought to highlight how their innovative solution addresses industry challenges in a unique way.
7SG, an enterprise AI infrastructure platform seeking Series B funding, had outgrown its five-page website. As investor discussions increased, it became clear the site needed to convey credibility and relevance to investors, partners, and future clients, rather than appearing outdated or inconsistent.
We built the foundation before telling the story: mapping out IA, sketching wireframes, and crafting a complete UX/UI stylesheet long before any page took shape.
We kicked off with three streams running side by side: mapping the information architecture, sketching black-and-white wireframes for every section of each page, and building a robust UX/UI stylesheet inspired by the investor pitch deck. This stylesheet detailed colour elevation scales, a type system based on Inter, interactive states for buttons and links, card designs, form elements, and a bespoke icon collection.
The project is in progress.
Stay tuned for final results.
