How it works
Eight to sixteen weeks. Every step earned.
We take on a limited number of Creative Direction engagements each year. Not because we cannot handle more, but because this kind of work cannot be done well at volume. Each engagement receives the full attention it requires.
01 Discovery · Weeks 1 to 2
Structured stakeholder interviews, a written discovery questionnaire, and a series of exercises designed to surface the intuitions and beliefs your team holds about the brand that have not yet been formalised. We also conduct an audit of your existing materials and your competitive landscape at this stage.
02 Strategy and Positioning · Weeks 3 to 4
Discovery findings become the strategic foundation: positioning, audience definition, competitive differentiation, and the archetype and brand character framework. This is delivered as a strategy document that you review and approve before any creative work begins. The strategy is the brief, and it is one we write together.
03 Creative Development · Weeks 5 to 10
Visual identity concept development, verbal identity development, and the iterative refinement that moves the work from concept to complete system. You receive a creative presentation at the concept stage, typically two or three distinct directions, and we develop the chosen direction through two structured rounds of refinement.
04 Application and Guidelines · Weeks 11 to 14
The identity applied to the application suite: stationery, templates, social, and the additional surfaces specific to your business. Brand guidelines produced in full. Quickstart guide written. All assets organised, named, and packaged for handoff.
05 Handoff and Aftercare · Weeks 15 to 16
A final presentation and walkthrough of all deliverables. We provide a handoff session so your team understands how to use every asset. We are available for questions in the thirty days following handoff at no additional charge.
