Our solution

Logo Starter Kit

Your brand should be as good as what you have built.

Sunlit forest with tall pine trees and rolling hills in the background during golden hour.

The Logo Starter Kit gives your business a visual identity worth standing behind — designed with intention, delivered with everything you need to use it from day one.

Schedule a free consultation

Starting at $1,750 CAD

Our Approach

Your logo is the beginning of how people understand you. It deserves to be made with care.

Most logos are made quickly. A template is chosen, a typeface is picked, colours are approximated from a reference. The result functions — it is identifiable — but it does not communicate anything particular about the business it represents. It looks like a logo, not like a company.

What tends to happen is that businesses outgrow these logos faster than they expect. The logo that felt neutral when the business was new starts to feel wrong as the business develops a real character. The Logo Starter Kit is designed to avoid that cycle — not by being maximally strategic, but by being genuinely considered from the start.

“There is a version of a logo that is simply correct — that looks like it was always going to be yours.”

Why it matters

People form an opinion about your business before they read a word.

75
%

of people judge a company’s credibility by its website design

Stanford Web Credibility Research

82
%

of consumers more likely to trust a company with a professionally designed custom logo

Crowdspring

23
%

average revenue increase when brand is presented consistently across platforms

Lucidpress

All services

Explore our suite of essential services

Our services encompass strategy, implementation, and optimization. We delve deep to grasp your unique challenges, pinpoint opportunities, and craft bespoke solutions.

Curated image library

Custom icon kit

Schedule a free consultation

Logo Suite

Primary mark, wordmark, and icon-only variations — in every format, for every use.

Colour palette

For businesses with focused, steady design needs. The right starting point if you have a clear sense of what you need each month and want a reliable team to deliver it consistently.

Typography system

A primary and secondary typeface pairing, selected for your brand’s character and applied with clear usage guidance.

Sunlit forest with tall pine trees and rolling grassy hills in the background during golden hour.

Visual guidelines

A concise reference document your team and any external partners can use to apply your brand consistently from day one.

Curated image library

10+ royalty-free images selected to align with your brand’s visual world — ready to use across your site, socials, and materials.

Custom icon kit

25+ icons designed specifically for your business. Most logo packages don’t include these. We do, because we know how much they get used once they exist.

the process

Three to four weeks. Straightforward from start to finish.

We begin with your business, not with our templates. What tends to produce the most considered result is the sequence: understand first, design second.

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01 Discovery and direction

You complete our brand questionnaire and we have a brief conversation about your business, your audience, and what you want this identity to communicate. From that we develop a creative direction — the visual language, colour approach, and typographic register — which you confirm before any design begins.

02 Design and refinement

Two to three distinct logo directions, each meaningfully different in approach. You choose the one to develop. Two structured rounds of feedback follow until everything is right.

03 Delivery

All files packaged and delivered — every logo variation, every format, the guidelines document, the image library, and the icon kit. A brief walkthrough is included so you leave knowing exactly how to use what you’ve received.

Who is this for

You don’t need a full brand strategy right now. You need something real to build from.

There’s a version of every business that is ready for deep strategic work — competitive analysis, archetype frameworks, the full investigation. That version usually comes later. What tends to come first is the need for something considered and credible. A visual identity worth standing behind while you build toward the rest.

You are launching something new

Starting with a logo that was made quickly is a cost you’ll pay later. Starting with something considered means the visual foundation is already right while everything else takes shape.

Your current logo is working against you

There’s a particular feeling when you’re proud of your work but hesitant to hand over your business card. The business has grown. The logo hasn’t. This is what the Logo Starter Kit is for.

You are not yet ready for full brand strategy

The Brand Identity Package is the right engagement when a business is ready for the full investigation. The Logo Starter Kit is the right starting point when what’s needed first is a strong visual foundation to grow from.

You want to show up well, starting now

Your visual identity touches everything — your site, your socials, your proposals. Getting it right early means not having to apologise for it while you’re still building confidence in everything else.

What our clients say

"Working with Saije Studio has been a game-changer for our brand. They have an incredible talent for taking ideas and turning them into visually compelling, intentional designs that tell a clear and powerful story. They take our ideas to the next level, infusing creativity and thoughtfulness to make our brand stand out in a unique way. They listen, adapt, and involve us in the creative process like an extension of our team, fully invested in our vision. If you’re looking for a design partner who can deliver outstanding results, look no further!"

Vanessa Grantcharova

Segment Marketing Manager - Public Sector & APAC, Thinkon

"We’ve worked with Sarah and the Saije Studio team across a range of projects, including clarifying our brand, refreshing our website design, and creating brochures, decks and email templates. The quality of the design work has been consistently excellent. It’s a relationship that has grown over time, and we keep coming back because we trust both the team and the work. We are happy to highly recommend Saije!"

Jamie Dear

Founder + Co-Director, Oxford Scholastica Academy

“The end results exceeded my expectations. The work is magnificent, and aligns perfectly with our brand vision. I’m incredibly pleased with the outcome and grateful for the exceptional quality you delivered. It’s exactly what we envisioned. Thank you!”

Dr. Nathan Thakur

Private & Regenerative Medicine Physician, Regenerative M.D.

“I’ve had the pleasure of collaborating with Sarah and her team for years, and they never fail to deliver. They have an extraordinary talent for transforming our ideas and vision into stunning, top-tier design—every single time. We trust Saije to represent us as the design experts in all our internal and client-facing projects. If you’re searching for a design studio that truly excels, look no further. You’ve found your perfect partner.”

Gail Mercer

CEO, Mercer-MacKay Digital Storytelling

“Collaborating with Sajie has been a transformative experience. Their ability to understand our brand and deliver stunning, effective designs was truly impressive. Sarah and her team’s commitment to quality and excellence is evident in every project they undertake.We couldn’t be happier with the results. Sajie exceeded our expectations, and we highly recommend them to anyone seeking top-notch design services.”

Karim Ramji

Chief Operating Officer, Project One

"This is absolutely beautidul and beyond what I could have ever imagines. It's amazing!... This [was] by far the hardest flow to figure out so [so now we're] smooth sailing"

Sales Manager

NetApp

"This looks fantastic. The layout is very engaging...This was a CRAZY turnaround but thank you SO MUCH! We managed to do it [on time]"

Sales Manager

AHEAD

"Sarah and her team are the best in the industry!! Absolutely wonderful work team. Its so nice to see it all come together."

Account Manager

Microsoft Partner Award Applicant

"Working with Saije Studio for my logo was such a smooth experience. They took the time to understand the heart of what I was building and translated it into something I could use right away, polished, professional, and exactly what I needed to launch with confidence."

Sarah Finney

Founder, Sarah Finney Coaching

"I've worked with Sarah and the Saije Studio team across two companies now, on everything from decks and marketing campaigns to event materials and training tools, and the consistency has been remarkable. They have a strong ability to take complex information and translate it visually with real clarity, often turning things around with impressive speed. Sometimes we'd workshop ideas together, and other times I could hand things off entirely, knowing they'd deliver exactly what I needed without any back and forth. That kind of trust is hard to come by, which is why I knew I could rely on them as I moved into new roles."

Adam Carroll

VP - Strategic Partnerships, Tanium

"I heartily recommend Sarah and her team at Saije Studio. They possess a rare combination of visual design expertise, expert facilitation skills (required to get non-visual people clear on what they want) and a commitment to deliver outstanding results on time at or under budget."

Peter Howard

COO + Co-Founder, 7SG

"I've worked with Sarah and the Saije Studio on everything from decks and marketing campaigns to event materials and training tools, and the consistency has been remarkable. They have a strong ability to take complex information and translate it visually with real clarity, often turning things around with impressive speed. Sometimes we'd workshop ideas together, and other times I could hand things off entirely, knowing they'd deliver exactly what I needed without any back and forth. That kind of trust is hard to come by, which is why I knew I could rely on them."

Marketing Director

Previously at NetApp

faq

Things worth knowing before we begin.

Schedule a free consultation

What’s the difference between this and the Brand Identity Package?

Scope and depth. The Brand Identity Package involves competitive analysis, archetype frameworks, verbal identity — the full strategic investigation before any visual work begins. The Logo Starter Kit produces a professional, considered visual identity without that depth of strategy. It is the right starting point for a business that needs a strong visual foundation now and isn’t yet at the stage where the full investigation makes sense.

Will the logo look like it came from a template?

No. Every logo we produce iscustom-designed from the discovery process we run with you. We do not adaptexisting mark libraries, modify font logos with minor changes, or use AIgeneration tools. The logo is yours, and only yours.

How many directions will I see?

Two to three initial conceptdirections, each meaningfully different in visual approach rather than minorvariations of the same idea. You choose one to develop, and we refine itthrough two structured rounds of consolidated feedback.

Can I start with this and move to the Brand Identity Package later?

Yes, and it is a natural path.The Logo Starter Kit gives you a visual foundation to build on. When yourbusiness reaches the stage where deeper strategic work makes sense, the BrandIdentity Package is the right next engagement. Many clients have made thatmove.

What if I already have a logo I want to refine rather than replace?

It depends on what you have andwhat is not working. Sometimes existing logos have genuine equity worthpreserving through refinement. Sometimes what feels worth keeping isfamiliarity rather than equity. We give an honest assessment during discoveryand make a clear recommendation before any design work begins.

Logo Starter Kit

Your logo is the beginning of how people understand you. It deserves to be made with care.

People form an opinion about your business before they read a word.

75%

82%

23%

Explore our suite of essential services

Three to four weeks. Straightforward from start to finish.

You don’t need a full brand strategy right now. You need something real to build from.

Things worth knowing before we begin.

Start with something you won’t have to apologize for.

75
%

82
%

23
%