Built booth environments bold enough to be a landmark on a crowded convention floor.
NetApp needed its booth to be the landmark people used to navigate the bustling show floor.
NetApp needed event branding that would instantly shine in a sea of competing banners and displays, yet still reflect the unique campaign or software theme of each event. The aim was more than just being seen. NetApp wanted its booth to be a familiar landmark that guided attendees, then wowed them with an unforgettable, immersive experience once they stepped inside.
Wayfinding comes first, immersion follows: a booth that catches the eye from afar and invites people to step inside.
Each booth was crafted to stand out as a beacon on the show floor, guiding attendees from afar and transforming into a captivating world as soon as they crossed the threshold. Every detail reflected the event’s unique campaign or software focus, all while remaining unmistakably NetApp.
A booth that drew eyes from across the floor and lingered in memory long after visitors walked away.
We created 360-degree event displays for NetApp at numerous events, each crafted to shine in a bustling crowd and fully immerse attendees the moment they stepped inside.
