A joint acquisition campaign for two enterprise cloud brands, built to feel like one voice.
NetApp and Microsoft Azure set out to create a unified campaign voice that would resonate powerfully for both cloud brands.
NetApp Insights is a collaborative customer acquisition and nurturing campaign, crafted alongside Microsoft Azure to attract and convert cloud infrastructure prospects. The campaign was designed to guide prospects seamlessly through a series of touchpoints, including emails, social channels, and a dedicated microsite with built-in info capture. Each asset needed to reflect the combined credibility of both companies, while remaining agile and easy to adapt at the fast pace of campaign execution.
A single visual system, bold and playful, designed to shine in the world of enterprise cloud marketing.
We crafted a unified, instantly recognizable visual system that adapts seamlessly to every campaign asset, from emails and social posts to the microsite. Its playful spirit breaks free from the typical, dry enterprise tone. Built for speed and reuse, the system lets us create fresh assets quickly while keeping the campaign’s look and feel consistent as it grows.
A collaborative campaign that speaks with a single, unified voice, seamlessly blending both brands into one compelling story.
Throughout the campaign, every email, social post, and microsite reflected a unified, instantly recognizable style and resulted in impressive engagement.
